Midjourney Statistics and Facts 2025

Midjourney is an innovative AI image generator.

According to their website, Midjourney is an independent research lab exploring new mediums of thought and expanding the imaginative powers of the human species.

Initially starting with just 40 employees and a self-funded team, Midjourney is now worth $10 billion, and its art has captivated people all over the globe.

Let’s dive in to learn more about this AI tool.

Midjourney Company Overview

Let’s look at a brief table summarizing Midjourney:

Aspect	Details
Developer	Midjourney, Inc.
Launch Date	July 2022
Platform	Discord Bot
Subscription Fees	Starting at $10 per month
Number of Users	Over 20 million (2024)

How Many People Use Midjourney?

You can only access Midjourney through a verified Discord account.

Over 20 Million Users Are Using Midjourney As of April 2024

The leading Discord server among users worldwide is dedicated to the AI-powered text-to-image tool Midjourney and counted 20 million users as of April 2024. (Statista, 2024)

Midjourney Has Around 351.5k Followers on X

As of August 2024, Midjourney has around 350 followers on X, previously known as Twitter. (X, 2024)

How Can You Access Midjourney?

Midjourney is only accessible through Discord, here is the process to do so, as given on Midjourney:

1. First, you have to have a verified Discord account.

2. Access the Midjourney Bot through Discord via web browser, mobile app, or desktop app.

3. Visit Midjourney.com and log in with your verified Discord account.

4. Choose one of the subscription plans that meets your needs.

Midjourney cost is based on GPU time. Midjourney offers four different plans based on that.

5. Join the Midjourney Discord channel at http://discord.gg/midjourney.

6. You need to use /imagine followed by a text that describes the image you’d like to see, which is known as a ‘prompt’. Type ‘/imagine prompt:’ in the message field, and have fun!

Midjourney Surpassed 1 Million Users Just Within 6 Months Of Its Launch

In the three months after private testing, Midjourney surpassed all of the team’s expectations, causing their server to reach the prior server cap of an astonishing one million users. (Discord, 2024)

Here you can see how long it took other apps to get to their first 1 Million users.

Threads is the fastest with an uncanny time of 1 hour to surpass 1 million, followed by ChatGPT and Instagram.

Midjourney User Demographics

Let’s look at some user statistics to gain more insight into Midjourney’s target audience:

The Men-to-Women Ratio in Midjourney Is 3:2

Midjourney.com’s audience is 58.54% male and 41.46% female. (Similar Web, 2024)

25-34 is the most popular age group among those who use Midjourney.

As we go up in age after that the popularity decreases, with only 3.62% of the distribution being those over 65. (Similar Web, 2024)

Midjourney Sample Images and Style

Let’s take a look at the main feature Midjourney is famous for, and that is its unique style and aesthetic touch it imports to every picture.

Let’s see what these look like by going through sample images by Midjourney:

Stylize

The Midjourney Bot has been trained to produce images that favor artistic color, composition, and forms.

You can choose how artistic you want each image to be, as shown:

This is an image with a low value of stylize, where the prompt is given more weightage than the artistic rendering of it.

Here you can see a more fleshed-out version, which appears more lively as well, with a high stylized value. This has more AI art elements than purely prompt rendition.

Another Parameter you can tune is how unusual you can make your results.

Chaos

High chaos values will produce more unusual and unexpected results and compositions, while lower chaos values have more reliable, repeatable results.

This is a low chaos image of a shell which produces a familiar result of what we expect shells to look like.

This is a high-chaos version of the shell.

Reference Image

You can also create images that are similar in style to the one given in your input.

As you see this is the style of the input image, a purple cat with pencil detailing.

Here are the normal images you would expect when given the prompt ‘cat’.

Here is the Midjourney output when given the prompt ‘cat’ with reference to the input image.

As you see the style of the initial image is retained and replicated.

Midjourney Traffic and Engagement Stats

Midjourney’s bounce rate is quite low, and has around a 51% direct traffic rate. This suggest that Midjourney is quite popular, let’s look at some more stats than substantiate this.

51% of Midjourney’s Traffic Is Direct While 39% Is Organic

This demonstrates that the company is benefiting from unpaid customer acquisition; this helped the company achieve profitability just six months after launch. (Research Contrary, 2023)

The Midjourney Subreddit Has Around 1.2 Million Members As of August 2024

It is also in the Top 1% with respect to size. (Reddit, 2024)

1. Discord’s Largest Server Is the One for Midjourney Users. (Statista, 2024)

2. Midjourney’s Total Visits This Month Surpass 10 Million in 2024. (Similar Web, 2024)

This is the month of August, 2024, which sums up the visits from mobiles as well as desktops.

3. Midjourney Has a Low Bounce Rate of 28.8%. (Similar Web, 2024)

Bounce rate is the average percentage of viewers who leave the website after viewing it once, lower is better.

Midjourney’s Average Site Duration is 10 Minutes

The average time a user spends on this site is around 10 minutes, it also has 34 average pages per visit. (Similar Web, 2024)

Midjourney’s Searches on Google Search Reached a Peak Worldwide in March 2023

After the peak traffic has still been consistent but there’s been a low decline. (Google Trends, 2024)

Top Countries by Midjourney Usage

As you can see, the US tops with over 23%, with China and the UK following at around 5%. (Similar Web, 2024)

What is The Revenue of Midjourney?

The company has reportedly hit $200M in annual recurring revenue (ARR) with a team of only 86 employees. (The Information, 2024)

Midjourney Revenue estimates according to Demandsage.

Is Midjourney Profitable?

The company is reportedly profitable, although most of the revenue they earn is put into harnessing more computing power. (The Decoder, 2023)

With a team of 40 members, and a revenue $200 million 2023, the revenue per employee falls at an impressive $5+ million. (CBI Insights, 2023)

Midjourney offers its image AI service through Discord, a chat platform, and charges between $10 and $120 per month, depending on the package.

How Much is Midjourney Worth?

Midjourney is currently worth around $10 billion, which is a conservative estimate. (CBI Insights, 2023)

Midjourney is a completely self-funded company, CEO David Holz has not taken any offers from VCs who are practically begging him to take their investment. (CBI Insights, 2023)

The top-tier generative AI startups have raised billions in funding, yet Midjourney has reached a $10 billion valuation without any funding, and with only 40 people. (CBI Insights, 2023)

Midjourney Reddit and Discord Stats

Midjourney on Reddit has 1,016,874 Subscribers and is ranked 570.

As we can see the number of subscribers has had a steady increase, spiking more interest from May to September 2023.

The subreddit is also quite active, with many users posting hundreds of images per day.

Midjourney is the most used server on Discord by a considerable margin, having over seventeen million active users in 2023. (Statista, 2024)

Due to the program’s popularity, Midjourney is only available to premium Discord subscribers as of March 2024. (Statista, 2024)

Midjourney, Dall-E, and NightCafe Market Share 2023

As you can see Midjourney leads with a 26.8% market share, closely followed by Dall-E at 24.4% and Nightcafe at 23.3%. (Tech Report, 2024)

AI image generating companies are becoming significant players in the generative AI market, and their work has the potential to be a big influence across all industries.

An estimated 35% of fine art auctions now include AI-created artworks. (Market US, 2024)

Hence, there is a clear market for AI art.

AI-generated art is estimated to represent 5% of the total contemporary art market by 2025. (Market US, 2024)

More than 15 billion images were created using prompts given to AI image generators from 2022-2023. (Market US, 2024)

To realize the scale of ai image generation, it took around 150 years for photography to come up with this number of images.

Audience Sentiments on AI-Generated Art

We have recently seen that humans find it quite difficult to differentiate between AI and human-generated art.

Yet in this curious study, participants often believed that the AI images were created by humans and that the genuine artworks were made by AI.

People had a clear tendency to prefer the AI images and felt they gave them more positive feelings.

One of the potential misleading factors of this study was that the images of the genuine artworks were cropped to a square format and were thus not shown as the artist had intended.

“It seems that where the image comes from doesn’t matter, rather what people believe is what governs their feelings. The objective quality doesn’t seem to be that important,” says Grassini, a psychologist and the conductor of this study.

He continues, “When participants thought that an image was made by AI, it was regarded as uglier and of lower emotional value, regardless of where it came from. When the image was assumed to be made by a human, it was considered more beautiful and as having a higher emotional value.”

Final Thoughts

Midjourney users can be excited to note that the new update, model V 6.1 has recently been launched.

According to Midjourney’s X account:

Midjourney V6.1 is now live. V6.1 greatly improves image quality, coherence, and text, and comes with brand-new upscaling and personalization models. It’s smarter, faster, clearer, and more beautiful.