AI Video Statistics 2025

The integration of AI into video production is changing how videos are created, edited, and distributed.

Along with the incorporation of new technologies like AR/VR, AI-driven video production is set to create dynamic, immersive, and engaging videos for audiences.

Let’s look deeper into the statistics for AI Video in 2024!

Global AI Video Generator Market Is Expected To Grow at a CAGR of 19.9% From 2024 to 2030

1. 85% of video marketers plan to maintain or increase spending on video in 2024. (Wyzowl, 2024)

2. Approximately 80% of the online traffic is due to video content, as individuals prefer visual media over text and images. (Grand View Research, 2023)

3. Significant merger and acquisition activity has occurred within the AI video generator industry. (Grand View Research, 2023)

Let’s look at a few examples:

4. In 2023, Coca-Cola announced its partnership with startup OpenAI to explore opportunities with media content. (Grand View Research, 2023)

5. Synthesia’s AI video generator tools, the fashion company BESTSELLER created videos in a short period, which were then circulated to its global audience. (Grand View Research, 2023)

What’s The Size of The AI Deepfake Market?

AI is increasingly used in Deepfakes- digitally altered videos that are typically used for malicious purposes like impersonation, or to spread false information.

1. The video deepfake segment is expected to hold the largest share of the global deepfake AI market during the anticipation timeframe. (Global News Wire, 2024)

2. The Global Deepfake AI Market Size is to grow to $119.34 billion by 2033, at a CAGR of 33.12%. (Global News Wire, 2024)

3. Asia Pacific dominates the market with the largest market share over the anticipation timeframe, as AI technology is rapidly adopted within this region. (Global News Wire, 2024)

4. North America is expected to grow the fastest during the anticipation timeframe, which will be driven by corporate interest. (Global News Wire, 2024)

Although Deepfake technology is mostly associated with security risks and data privacy concerns, it can be used positively.

5. Integrating VR and AR technology to provide engaging and educational experiences such as history reenactment. (Markets and Markets, 2024)

What Are The Top AI Video Generators?

Let’s look at the top AI video generators that are set to dominate the market:

Sora

Sora, from OpenAI, can generate videos up to a minute long while maintaining visual quality and adherence to the user’s prompt. (OpenAI, 2024)

Sora is still unreleased to the public as of August 2024.

Synthesia

Synthesia can help you instantly create videos with 160+ ready-to-use AI avatars and has quite a few more use cases for business. (Synthesia, 2024)

Lumen5

One of Lumen5’s features is branded templates for images and video generation. (Lumen 5, 2024)

Muse.ai

Muse.ai has multiple use cases that span the sectors of education, marketing, events, and conferences. (Muse, 2024)

They also allow you to embed videos anywhere on the web, without any coding experience required! (Muse, 2024)

Will AI Replace Voice-Over Actors?

AI doesn’t seem to be at the capacity where it can replace voice-over actors right now, but the technology is still rapidly improving day by day.

1. Currently, AI voices are not able to create the same level of emotional connection as human voice actors. (Radio Lounge USA, 2024)

2. They cannot also inflect their speech in response to changes in the conversation, as human voice actors can. (Radio Lounge USA, 2024)

Yet AI is improving its capabilities quite fast.

3. However, AI voices are getting better every day. (Radio Lounge USA, 2024)

4. AI voices are much cheaper to produce than human voice actors, and because of this, they may replace voice actors in the future. (Radio Lounge USA, 2024)

5. AI voices can be generated on demand, which reduces the hassles involved to schedule a voice actor. (Radio Lounge USA, 2024)

What Are The Main AI Technology Use Cases in The Video Industry?

The primary use cases of AI in the video industry are in learning and development, B2B video marketing, and video editing.

As the statistics indicate, AI will be instrumental in making video production scalable.

AI Video in Learning and Development

Can educators incorporate AI in their educational services to increase the quality of courses and boost user engagement?

1. 57% of respondents have seen a positive impact on the completion rates of training courses with the use of AI video. (Synthesia, 2024)

2. 60% of respondents have seen a positive impact on the average time to completion of training courses with the use of AI video. (Synthesia, 2024)

3. 68% of respondents have seen a positive impact on the learning satisfaction scores of training courses with the use of AI video. (Synthesia, 2024)

In the coming AI can be tailored to cater to specific needs of students, leading to a more wholesome learning experience.

B2B AI Video Marketing Stats

In a recent survey, video marketers were asked about their views on AI in the video marketing industry:

• 24% of businesses are already working on AI-generated videos. (Broadcast 2 World, 2024)
• 71% of businesses plan to use AI-generated videos a lot more in the future. (Broadcast 2 World, 2024)

While AI-generated videos are receiving a lot of hype, human-generated content is still supported more by businesses.

• 90% of businesses feel that handcrafted videos have an edge over AI video productions. (Broadcast 2 World, 2024)
• 50% of businesses prefer to pay under $500/per video, indicating how AI might have to be integrated into AI video production. (Broadcast 2 World, 2024)

AI in Video Editing

Diffusion models are usually associated with image generation, but they can be used as video tools too.

Recently, in a new paper by Google Research and The University of Jerusalem, they were shown to have remarkable video editing capabilities.

The goal is to edit the video by following the instructions of a prompt that describes the video after the proposed edit.

Statistics About AI in Video Analytics

Let’s look at the various ways in which AI is being used for video analysis.

Image Classification and Object Detection

Object classification in security cameras can be used to detect whether there are hazardous or suspicious objects. (Viso.ai, 2024)

You Look Only Once

1. You Look Only Once is a real-time very fast object detector, it can be used in webcams to detect particular objects. (CV Foundation, 2016)

2. As human vision can instantly detect and tell what objects are and how they interact, YOLO is an attempt to mimic that ability. (CV Foundation, 2016)

3. YOLO also generalizes well to new domains making it ideal for applications that rely on fast, robust object detection. (CV Foundation, 2016)

Google AI Analyzed 8,000 Campaigns From Top Advertisers That Ran on YouTube

1. Using a custom model, the team at Google AI found hidden connections between seemingly unrelated videos from Brazil, France, Germany, India, Japan, Korea, the U.K, and the U.S. (Think With Google, 2024)

2. They also found out that today’s advertising increasingly celebrates self-expression and individuality. (Think With Google, 2024)

After the isolating effects of the pandemic, advertisements are getting more community-focused.

3. Brands are employing storytelling methods to convey messages of shared experiences and human connection. (Think With Google, 2024)

People are more likely to trust a brand when familiar faces or their favorite are creators using it.

A Lululemon campaign features popular YouTuber Casey Neistat.

4. The comments underneath the LuLulemon ad imply that Neistat positively influenced their perception of the company’s product. (Think With Google, 2024)

AI Video Marketing Statistics

AI has widespread adoption in the video marketing sector.

Here are some stats that support this statement:

A majority of video marketers are taking the help of AI tools.

1. 75% of video marketers say they’ve used AI tools to help them create or edit marketing videos. (Wyzowl, 2024)

Video marketing already has a lot of demand and is expected to grow in the future.

2. In 2024, 88% of people would like to see more video content from brands – not less. (Wyzowl, 2024)

3. 68% of marketers who don’t use video say they plan to start using video in 2024. (Wyzowl, 2024)

4. 85% of video marketers plan to maintain or increase spending on video in 2024. (Wyzowl, 2024)

5. 78% of the video marketers interviewed used accessibility features for their videos, such as transcripts, captions, audio descriptions, and accessible media players. (HubSpot, 2024)

AI is already being used to create captions, transcripts, and even summarizations of videos.

6. For 79% of marketers, the sweet spot for posting was between 2-10 videos a month. Only a small number (12%) published more frequently than that. (HubSpot, 2024)

Final Thoughts

AI’s ability to create, edit as well as analyze videos not only increases productivity for business but also pushes the boundaries of creativity and personalization.

Looking ahead, we can expect AI improvements to create a more dynamic and immersive experience for audiences worldwide by creating hyper-realistic virtual environments. (The Washington Post, 2024)

Deepfakes are still a pernicious technology though, and regulations must be made to adequately curtail the risks associated with it.